Last-Minute Marketing Budget Spending Ideas

This time of year can feel a bit like Christmas if you’re working with a budget and you’ve got money to spend. It’s the age-old “if we don’t spend it then we’ll lose it” saga. We often see an uplift in orders around this time of year as marketing teams put their heads together to conjure up some last-minute marketing budget spending ideas. Promotional merchandise is a great way to make use of any surplus budget.

It is important to consider promotional merchandise as a key part of your overall marketing strategy, especially if you regularly attend events and exhibitions to promote your organisation. However, many businesses fall into the trap of large scale orders of one item to take advantage of economies of scale. This is a great tactic if you are looking to keep the cost down and also have absolute certainty that the item you are purchasing will appeal to the masses. However, we are seeing many of our clients move towards a more curated approach for their promotional products.

Your prospective audience will all have different interests and needs and so a successful branded merchandise strategy recognises that one size does not fit all. By catering to those different interests and having multiple items available, people may be more likely to grab that branded resistance band, eco-friendly glass travel cup or branded VR glasses when passing by your stand when they’re being bombarded by a sea of pens and post-its.

Over the last year, we have seen a clear shift in buyer behaviour towards items that are outside of the realms of the usual branded merchandise orders. We’ve been creating bespoke postable gift boxes, seeing brands adding a very welcome touch of personality and humour to their orders and also trying to appeal to their audience outside of the working environment. As so many of us began to work from home, items that transfer well have been extremely popular. We’ve seen orders for branded noughts and crosses sets, miniature desk gardens and more.

With the country hopefully returning to some form of normality again in the near future and workers looking to return to offices, now would be a great time to purchase items to send to your prospective connections to welcome them back. We can curate some postable gift boxes to be ready and waiting in offices when we all return back to our desks, hopefully sometime soon!

Now is also a great time to get your orders in and get ahead of the game because we know that as soon as corporate events are given the green light, there will be a huge influx of orders as businesses prepare to plan for exhibitions and networking events. Getting your orders to the front of the queue will guarantee that your items will be with you in plenty of time for the event, there will be no expensive express courier charge and any potential delays can be managed with time to spare.

If you need some inspiration for your budget then here are three top products that we are predicting will fly out of the door this year:

  1. Hydration! We all know we could drink more water every day and these thermal metal water bottles will make sure that you always have cold water on hand and they’re eco-friendly!
  2. Antibacterial items! There has been huge innovation in the antibacterial product market over the last twelve months and these antibacterial pen and pen holder sets will help you to keep your staff and visitors safe using certified Nano-silver Biomaster technology!
  3. Eco-Bags! We all need to play our part in becoming more eco-friendly and our range of organic cotton bags are a great addition to your promotional merchandise stash, especially when conferences and exhibitions resume later this year!

The etc. Branding team are always on hand to come up with creative ideas to help with your branded merchandise orders so don’t hesitate to pick up the phone or pop us an email to find out how we can help you to stand out from the crowd. Don’t let the remainder of your marketing budget go to waste, spend it on promotional merchandise and watch your brand benefit from some great exposure. Drop us a line today!