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Top 5 Trending Promotional Merchandise Items for 2020

Following on from our year in review blog from earlier this month, we’ve compiled a list of our top 5 trending promotional merchandise items for 2020. Last year was a totally transformative year for the events and branded merchandise industries. We saw shifts from in-person events to online showcases and virtual expos, as well as totally new and innovative products from our suppliers that were utilised in the fight against the COVID-19 pandemic. So without further ado, here are some of our top products to come out of 2020.

Bespoke Branded Hand Sanitiser Bottles

These refillable branded hand sanitiser bottles that can clip to bags and belt straps were very popular with our clients last year. They’re eco friendly due to their ability to be refilled and have a good-sized space for branding. It’s impossible to leave the house now without a trusty bottle of hand sanitiser at arm’s reach, applying it after every shopping trip for the essentials has almost become second nature to so many of us. Our clients were able to send these out and ensure that their brand remained front and centre in people’s minds throughout lockdown.

Branded Face Masks

Branded face coverings were a hot item after they became mandatory in shops and other public settings. We saw clients ordering batches of branded masks to be worn in the workplace to protect their workers and customers from the coronavirus, as well as raising the awareness of their brand in public. It’s a product that we never thought we’d be providing for our clients but has now become a necessity in our lives and they look like they are here to stay throughout 2021. These branded mask cases also proved very popular, allowing people a safe space to store their used masks or having one on hand for those unexpected trips to the shop for a pint of milk.

Branded Eco-Friendly Shopping Bags

A trend that is standing the test of time is eco-friendly branded merchandise. Brands are utilising eco-friendly merchandise as a key part of their CSR strategy, showing their clients that they are acting in a socially responsible manner and playing their part to look after the planet. Eco-friendly shopping bags are a classic way to promote a brand, with large areas for printing and multiple different colourways available for the bags themselves.

Branded Eco-Friendly Notebooks

We’ve seen suppliers constantly innovating products to make them more environmentally friendly and attractive to customers and office supplies saw a welcome increase in the eco-friendly options available. These notebooks are one of our particular favourites, with 70 recycled pages, kraft paper covers and matching pen made from recycled kraft paper. 

Branded Postal Treat Boxes

One of the biggest trends in 2020 was saying thank you. We loved how many of our clients opted to say thank you to their workers for their hard work throughout the year, or thanking their own clients for the support that they had given. Sending bulky items like water bottles or mugs through the post can make certain items uneconomical so we were so pleased to be able to offer our clients postal-friendly treat boxes! We were shipping brownies, biscuits and even instant gardens all across the country and providing a welcome ray of sunshine when these items plopped through the letterbox. There were some lovely projects that we were able to be a part of and it was really gratifying to see brands injecting a bit of personality into their branded merchandise and taking the time to thank their network of workers and customers.

So there you have it, our roundup of the top items that we saw flying out of the door in 2020. What were some of your favourite branded items you sent or received in 2020? We’re excited to see what products become the rising stars in 2021 and we’ll be keeping you updated on the latest trends in promotional merchandise throughout the year – watch this space!

etc. Branding provides bespoke and innovative branded promotional merchandise and luxury gifts. Our company mantra: “It’s about being remembered not just being noticed” motivates and inspires us to offer you the best service we can! So, why not call us today on +44 (0) 333 358 3522 to speak to a member of our team who’ll be delighted to assist you. Alternatively, you can email us at info@etcbranding.com or complete our contact form.